I think one of the problems with web design is that we’re stuck in 1990s thinking – that web pages need to be crafted, to be graphically rich, and that they take a long time to do properly.
In fact, our research has shown that graphic design is not anywhere near as important as we used to think. It needs to be good enough – sure – but its job is to help communicate the message. In fact, if people are looking at your design, they’re not getting your message, and that’s bad design.
The fact is, publishing websites and web pages doesn’t need to take a long time. There are so many amazing publishing and blogging platforms around today, like WordPress, which mean that almost anyone can publish online within minutes – literally!
The other main problem is simply that the web seemed to be such a radical new technology that it was mainly left to the youth to carry forward – people like me who were studying media and IT. And we weren’t educated in marketing, let alone the absolutely essential principles of direct marketing. We just didn’t know how to market, how to sell, how to succeed!