Reverse SEO is the process of removing websites other than your own from the first pages of Google. Reverse SEO the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press.
How does it work?
* Blogging is the primary tool in our reverse SEO toolbox, and should be the hub in your social media campaign.
* YouTube videos are a great reverse SEO tool. We needs to use video to promote our work anyway. And as videos become more popular, easier to access, and available on mobile devices, this will become more important in reverse SEO campaigns.
* Backlink to your website. This is a practice for regular SEO, so you know it’s going to work for reverse SEO too. Basically, the search engines put more stock into websites with a lot of links going into them (that’s a backlink). The more you have, the higher your site appears.