# Avoid the following things which can get you in trouble with search engines:
- Don't use hidden text or hidden links.
- Don't employ cloaking or lightning fast java redirects.
- Don't load up your pages with irrelevant words.
- Don't create multiple pages, sub-domains, or domains with substantially duplicate content.
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Did you know that every page of your website stands on its own?
Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.