1. Keyword Research
Keyword research is the most important first step that should not be taken too lightly. While you can easily test and change hundreds of keywords in paid search campaigns, so is this not possible for organic search optimization. You usually concentrate on one to five key phrases for the whole site (theme) and one to three phrases for a single page. For large sites with thousands of pages is it hard to optimize every single page to the full extend due to the limits in time and other resources.
2. Competitive Intelligence
Know you competition! What are they doing? Where do they rank, for which terms? Who is linking to them and why? The things you have to do depend on what your competitors are doing. The less competitive your vertical is online the easier is it for you to outperform your competition. This is important to determining cost and resources for your SEO efforts.
3. Web Design and Development
Fixing something that is broke is always harder than building it right from the beginning. If you are in the process of creating a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. This will save you a lot of time and money and in most cases put you already ahead of a considerable number of your competitors. Search engine friendly design is not rocket science and search engine friendly design does not have to be ugly. Search engine friendly design is for the most part user friendly design as well, but there are some exceptions where compromises have to be made.
Read more:
http://www.searchenginejournal.com/11-steps-to-successful-seo-for-your-business/6112/#ixzz0w6B3q3nS_______________________________________________
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