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Get a Mac vs. Laptop Hunters: Which Are the Better Ads?
15 July 2009, 8:29 pm

It seems that Microsoft’s been turning up the heat on almost all of its big rivals – Microsoft’s new search engine Bing had a strong first month and is giving Google a run for its money with Microsoft Office on the web. And earlier today, we learned that Microsoft’s building retail stores this fall right next to Apple stores.

The icing on the cake for Microsoft this week?  It looks like the company’s new “Laptop Hunters” ad campaign struck a nerve with Apple, so much so that it apparently called Microsoft and asked them to stop the ads.  So with this new ad campaign gaining traction, we started to wonder which company haS the better ads: Apple’s “Get a Mac” ads or Microsoft’s “Laptop Hunters” campaign?  We want your vote on the matter.

Microsoft vs. Apple Ad Campaigns: A Quick History

Before Apple’s Get a Mac campaign, Microsoft wasn’t eager to advertise Windows and PCs in comparison to Macs, simply because Apple didn’t have a large enough market share to warrant giving so much attention to a competitor.  However, starting with 2006, Apple ran the “Get a Mac” campaign that made the Mac (Justin Long) clearly superior to the PC (John Hodgman) on an array of features.

It really wasn’t until last year when Microsoft started responding to the Apple ads, starting with the “I’m a PC” campaign, which was headlined with ads pairing Jerry Seinfeld and Bill Gates.  It got some attention, but didn’t achieve the success of its current Laptop Hunters ads.  According to AdAge, Microsoft’s brand value has jumped alongside the campaign.

So which ad campaign is better?  We think we know which one’s more entertaining, but which one is going to sell more computers?  We want you to answer that question at the end of the article.  But first, here’s a sample of ads from both sides of the argument:

Get a Mac Ads

Bake Sale:

15 Short Mac vs PC Ads:

Laptop Hunter Ads

Lauren Gets an HP Pavilion:

Matt and Olivia Get an HP dv7:

Mac vs. PC: The Winner is…

So what are your thoughts on the ad campaigns?  Is one stronger than the other?  Be sure to vote and then let us know in the comments:

Get a Mac vs. Laptop Hunters: Which Ad Campaign is Better?(answers)

Reviews: Google, bing

Tags: apple, microsoft









Source: Mashable!

[NealBracken]

When you accept just bought your new PC or laptop and are starting to use it, it is difficult to adjudicator how your abundance ability be bigger or bedfast on a new computer.

[adammark23]

Apple's get a  Mac campaign. Microsoft in no hurry to publicity compared to Apple, Windows and the PC. Apple is just not a large enough market share to give so much attention competitors.

[lukebraye]

Apple computers are expensive for a reason. Some people may easily win the advertising, but I encourage people to do what they want to buy before buying some of its background checks. Not just looking for the best deal, look for the best performance, you can get the transaction.

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